Internationalization case: Havaianas Brazil

Abstract

The Havaianas company is a Brazilian company that started in 1962 at the local market in Brazil and then in 1998 started their global market. The company only produced one product. It was a genuine idea from the Scottish Business Man Robert Fraser when he arrived in Brazil in 1958 and created a prototype of the Zori sandals that arrive from Japan. Nowadays, the company is a worldwide company which have stores and distributors over 100 countries around the world. This company have been sustainable through the time and keeps getting bigger every single year. Thanks to the statistic ARIMA model we will analyze the progress and the impact the internationalization had in Havaianas in every block of countries the company arrived. In this model, we will base our analysis on the ROE and ROA of the company through the years and within their performance.