Internationalization case: Havaianas Brazil

Sánchez Marín, Sergio Arturo

dc.contributor.author	Sánchez Marín, Sergio Arturo
dc.date.accessioned	2024-06-11T16:44:59Z
dc.date.available	2024-06-11T16:44:59Z
dc.date.issued	2023-05-05
dc.identifier.uri	http://hdl.handle.net/10818/60396
dc.description	19 páginas	es_CO
dc.description.abstract	The Havaianas company is a Brazilian company that started in 1962 at the local market in Brazil and then in 1998 started their global market. The company only produced one product. It was a genuine idea from the Scottish Business Man Robert Fraser when he arrived in Brazil in 1958 and created a prototype of the Zori sandals that arrive from Japan. Nowadays, the company is a worldwide company which have stores and distributors over 100 countries around the world. This company have been sustainable through the time and keeps getting bigger every single year. Thanks to the statistic ARIMA model we will analyze the progress and the impact the internationalization had in Havaianas in every block of countries the company arrived. In this model, we will base our analysis on the ROE and ROA of the company through the years and within their performance.	en
dc.format	application/pdf	es_CO
dc.language.iso	eng	es_CO
dc.publisher	Universidad de La Sabana	es_CO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject.other	Empresas internacionales -- Brasil
dc.subject.other	Calzado -- Industria y comercio
dc.subject.other	Proyectos de investigación
dc.subject.other	Competitividad (Economía)
dc.title	Internationalization case: Havaianas Brazil	en
dc.type	master thesis	es_CO
dc.type.hasVersion	publishedVersion	es_CO
dc.rights.accessRights	openAccess	es_CO
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thesis.degree.discipline	Escuela Internacional de Ciencias Económicas y Administrativas	es_CO
thesis.degree.level	Maestría en Gerencia Internacional	es_CO
thesis.degree.name	Magíster en Gerencia Internacional	es_CO