TY - THES 
AU - Sánchez Marín, Sergio Arturo
PY - 2023
UR - http://hdl.handle.net/10818/60396
AB - The Havaianas company is a Brazilian company that started in 1962 at the local market in Brazil and then in 1998 started their global market. The company only produced one product. It was a genuine idea from the Scottish Business Man Robert Fraser...
LA - eng
PB - Universidad de La Sabana
KW - Empresas internacionales -- Brasil
KW - Calzado -- Industria y comercio
KW - Proyectos de investigacion
KW - Competitividad (Economia)
TI - Internationalization case: Havaianas Brazil
ER -