La reputación de el tiempo.com entre sus usuarios digitales recurrentes

Sánchez García, José Antonio

dc.contributor.advisor	Preciado Hoyos, Ángela Sofía
dc.contributor.author	Sánchez García, José Antonio
dc.date.accessioned	2019-09-24T20:18:48Z
dc.date.available	2019-09-24T20:18:48Z
dc.date.issued	2019-08-09
dc.identifier.uri	http://hdl.handle.net/10818/37416
dc.description	128 páginas	es_CO
dc.description.abstract	Gestionar la reputación corporativa como activo intangible es una de las decisiones estratégicas clave en la transición que hacen las empresas del siglo XX y el siglo XXI a la esfera digital, y aunque ya son cerca de 30 años de investigación y discusión de este concepto, aún hay campos de acción en los que las ciencias sociales y económicas pueden actuar y aportar nuevos conocimientos. Un ámbito particular en el que esa acción investigativa puede incidir es el de la empresa informativa y, en concreto, en el producto periodístico que pone a disposición de las audiencias para informar, entretener o educar (Lasswell, 1948). De manera histórica, la empresa informativa se ha relacionado con la reputación, pero de modo distante, es decir, reportando la evaluación que hacen los grupos de interés sobre diferentes corporaciones, instituciones, personas o marcas, aunque sin examinar la suya propia. De hecho, investigadores como Deephouse (2000) hablan de la “reputación mediada” para identificar la influencia que tienen los medios de comunicación, a partir de sus acciones informativas, en la valoración que hacen los grupos de interés del comportamiento pasado, presente o futuro sobre otras empresas. Dicho de manera coloquial: comunican sobre la reputación de los demás, pero no evalúan ni gestionan la propia.	es_CO
dc.format	application/pdf	es_CO
dc.language.iso	spa	es_CO
dc.publisher	Universidad de La Sabana	es_CO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.source	Universidad de La Sabana	es_CO
dc.source	Intellectum Repositorio Universidad de La Sabana	es_CO
dc.subject	Comunicaciones digitales	es_CO
dc.subject	Canales de comercialización	es_CO
dc.subject	Formatos digitales	es_CO
dc.subject	Prensa -- Siglo XXI	es_CO
dc.title	La reputación de el tiempo.com entre sus usuarios digitales recurrentes	es_CO
dc.type	master thesis	es_CO
dc.identifier.local	273931
dc.identifier.local	TE10311
dc.type.hasVersion	publishedVersion	es_CO
dc.rights.accessRights	openAccess	es_CO
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thesis.degree.discipline	Facultad de Comunicación	es_CO
thesis.degree.level	Maestría en Comunicación Estratégica	es_CO
thesis.degree.name	Magíster en Comunicación Estratégica	es_CO