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Estrategia competitiva y canales de distribución: estudio de casos y análisis de eficiencias para empresas floricultoras de La Sabana de Bogotá

dc.contributor.advisorSalom, Luis Felipe
dc.contributor.authorSepúlveda Calderón, María del Pilar
dc.date.accessioned2012-02-07T21:34:19Z
dc.date.available2012-02-07T21:34:19Z
dc.date.created2011
dc.date.issued2012-02-07
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dc.identifier.urihttp://hdl.handle.net/10818/1233
dc.description223 Páginas.
dc.description.abstractEl floricultor colombiano no puede desconocer los cambios en tendencias de consumo ni la consolidación del canal retail en su mercado principal, USA. El cuál genera un alto impacto en las características del negocio y el papel de los jugadores en la cadena de suministros. El objetivo de este estudio exploratorio utilizando casos múltiples y análisis de eficiencia, es establecer las relaciones e influencia de la estrategia competitiva de las empresas floricultoras se la Sabana de Bogotá sobre sus canales de distribución, para presentar oportunidades de fortalecer la comercialización de flor en Estados Unidos y estructurar canales de distribución alineados a sus tendencias actuales. Las conclusiones, proponen las acciones a emprender por las empresas floricultoras estudiadas a fin de incrementar su competitividad.es_CO
dc.language.isospaes_CO
dc.publisherUniversidad de La Sabana
dc.sourceUniversidad de La Sabana
dc.sourceIntellectum Repositorio Universidad de La Sabana
dc.subjectFloricultura -- Investigaciones -- Colombiaes_CO
dc.subjectCanales de comercialización -- Investigaciones -- Colombiaes_CO
dc.subjectDistribución física de mercancías -- Investigaciones -- Colombiaes_CO
dc.titleEstrategia competitiva y canales de distribución: estudio de casos y análisis de eficiencias para empresas floricultoras de La Sabana de Bogotáes_CO
dc.typemasterThesis
dc.publisher.programMaestría en Diseño y Gestión de Procesos
dc.publisher.departmentFacultad de Ingeniería
dc.type.localTesis de maestría
dc.type.hasVersionpublishedVersion
dc.rights.accessRightsopenAccess
dc.creator.degreeMagíster en Diseño y Gestión de Procesos


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