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Marcas y signos distintivos como determinantes de la innovación y de las Actividades de Innovación en empresas industriales colombianas

dc.contributor.advisorTurriago Hoyos, Álvaro
dc.contributor.authorCobos Castellanos, Katherine
dc.date.accessioned2013-09-04T18:28:11Z
dc.date.available2013-09-04T18:28:11Z
dc.date.created2013-09-04
dc.date.issued2013
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dc.identifier.urihttp://hdl.handle.net/10818/8280
dc.description85 Páginas.
dc.description.abstractA los niveles del producto y de mercadotecnia, los procesos de innovación involucran el desarrollo de marcas y signos distintivos. Con el presente estudio, se pretende identificar los factores que impulsan el desarrollo de Innovaciones y de Actividades de Innovación, relacionadas con el registro de marcas y signos distintivos en empresas industriales colombianas. Para ese cometido, se han tomado como objeto de estudio los resultados de la Segunda, Tercera y Cuarta Encuestas de Desarrollo e Innovación Tecnológica (EDIT) aplicadas a la industria manufacturera colombiana (EDIT). Los resultados obtenidos en este trabajo ratifican la importancia de las estrategias relacionadas con el desarrollo de marcas y signos distintivos en la consolidación de la Innovación y las Actividades de Innovación.es_CO
dc.language.isospaes_CO
dc.publisherUniversidad de la Sabana
dc.sourceUniversidad de La Sabana
dc.sourceIntellectum Repositorio Universidad de La Sabana
dc.subjectCoordinación de diseño industriales_CO
dc.subjectMarcas de fábricaes_CO
dc.subjectImagen y diseño corporativoes_CO
dc.subjectPropiedad intangiblees_CO
dc.titleMarcas y signos distintivos como determinantes de la innovación y de las Actividades de Innovación en empresas industriales colombianases_CO
dc.typemasterThesis
dc.publisher.programMaestría en Gerencia de Operaciones
dc.publisher.departmentEscuela Internacional de Ciencias Económicas y Administrativas
dc.identifier.local255611
dc.identifier.localTE06014
dc.type.localTesis de maestría
dc.type.hasVersionpublishedVersion
dc.rights.accessRightsopenAccess
dc.creator.degreeMagíster en Gerencia de Operaciones


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