Consulting Model for the Strategic Management of Micro and Small Businesses: Formulation, Implementation and Evaluation, with Action Research

Abstract

According to the Organization for Economic Cooperation and Development (OECD) and the Andean Development Corporation (CAF), according to 2019 figures, in Latin America 99.5% of the business fabric is made up of Micro, Small and Medium Enterprises (MSMEs), Regarding labor market participation, they provide 60% of productive employment (OECD & CAF, 2019, p. 25), this highlights the importance of this business segment in the economic development of Latin American countries.