@masterThesis{10818/63577, year = {2024}, month = {11}, url = {http://hdl.handle.net/10818/63577}, abstract = {According to the Organization for Economic Cooperation and Development (OECD) and the Andean Development Corporation (CAF), according to 2019 figures, in Latin America 99.5% of the business fabric is made up of Micro, Small and Medium Enterprises (MSMEs), Regarding labor market participation, they provide 60% of productive employment (OECD & CAF, 2019, p. 25), this highlights the importance of this business segment in the economic development of Latin American countries.}, publisher = {Universidad de La Sabana}, title = {Consulting Model for the Strategic Management of Micro and Small Businesses: Formulation, Implementation and Evaluation, with Action Research}, author = {Castro Pabón, Diego A.}, }