Estrategia de distribución internacional en la cadena de suministro de equipos electrónicos de videovigilancia para garantías en Colombia; Caso de estudio IndigoVision Ltd

Abstract

The purpose of this work is to design a proposal to improve the international distribution strategy based on the issues that has IndigoVision Ltd, where the times and costs of guarantee management for Colombia have been negatively affected and, in turn, the image with customers. To achieve the above, the Supply Chain Operations Reference Model (SCOR) is taken as a basis to carry out an analysis of the company focused on 3 relevant aspects; the internal profile, external profile and the processes of the supply chain, in the same way a survey is made to the clients to identify their level of satisfaction with the processes, in which the critical points are identified and corroborated and opportunities for improvement that the company has in its distribution process.