iMBA academic track

Abstract

When trying to analyze a company, it is important to visualize it within its relationship with all the macroeconomic factors, relationships with stakeholders, and internal processes. The main purpose of this paper is to point out the relevance of the coordination of knowledge management, innovation, and technology in the insurance industry for Marsh&McLennan Company in Colombia. The impact of these three traits (knowledge management, innovation, and technology) on the effectiveness and competitiveness of the company, and the suggestion of methods and tools to improve its performance.