Customer Centricity : Literature Review

Quirós González, Daniela

dc.contributor.advisor	Hernández Salazar, Giovanni Andrés
dc.contributor.author	Quirós González, Daniela
dc.date.accessioned	2022-09-12T22:38:41Z
dc.date.available	2022-09-12T22:38:41Z
dc.date.issued	2022-07-19
dc.identifier.uri	http://hdl.handle.net/10818/51687
dc.description	15 páginas	es_CO
dc.description.abstract	Customer centric business create needs, opportunities, and resources for customers as individuals. In companies there are many factors that take place to make everything work; customers are the most important factor of these chain of processes. That is why companies should use customer centricity model which is the ideal model. This model involves every shareholder or actors of the chain. It will not only benefit the customers; it will also help the company because it will help it to have competitive advantage over the competitors or rivals.	es_CO
dc.format	application/pdf	es_CO
dc.language.iso	eng	es_CO
dc.publisher	Universidad de La Sabana	es_CO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	Customer Centricity : Literature Review	es_CO
dc.type	master thesis	es_CO
dc.identifier.local	287740
dc.identifier.local	TE11942
dc.type.hasVersion	publishedVersion	es_CO
dc.rights.accessRights	openAccess	es_CO
dc.subject.armarc	Negocios
dc.subject.armarc	Consumidores
dc.subject.armarc	Empresas
dc.subject.armarc	Ventas
dc.subject.armarc	Economía experimental
thesis.degree.discipline	Escuela Internacional de Ciencias Económicas y Administrativas	es_CO
thesis.degree.level	Maestría en Gerencia Internacional	es_CO
thesis.degree.name	Magíster en Gerencia Internacional	es_CO