Customer Centricity : Literature Review

Abstract

Customer centric business create needs, opportunities, and resources for customers as individuals. In companies there are many factors that take place to make everything work; customers are the most important factor of these chain of processes. That is why companies should use customer centricity model which is the ideal model. This model involves every shareholder or actors of the chain. It will not only benefit the customers; it will also help the company because it will help it to have competitive advantage over the competitors or rivals.