Mejoramiento del proceso comercial con miras a la implementación del sistema de recursos empresariales (ERP) ADN– Caso de estudio compañía Tecnología Informática SAS.

Abstract

Tecnología Informática SAS, empresa comercializadora de soluciones tecnológicas presenta problemas asociados a la gestión de ventas dado que, durante el último año, 1 de cada 10 clientes manifiesta inconformidades debido a retrasos en las entregas y discordancias con los productos y servicios recibidos, además de, un aumento de los costos imprevistos generados por errores durante el desarrollo del proceso comercial, derivado de la ausencia de sistematización de tareas operativas.

Given the rapid evolution of technology in the era of digital transformation, companies are forced to redefine the processes that support their business model, through the application of process redesign strategies or business architecture, with the purpose of stay competitive and constantly growing. Many of these strategies are supported by the different technological solutions available, including information systems that are highly relevant for their ability to integrate and generate more efficient information flows, greater control of activities and streamline decision-making. This project is aimed at the case study of the company Tecnología Informática SAS, a company dedicated to the commercialization of technological solutions in Colombia, which constantly seeks to strengthen and streamline its processes in order to leverage its strategic objective in sales. As a starting point, problems associated with the commercial process that have compromised the promise of value to its customers were identified, which are intended to be revoewed in this project as: islands of information, lack of integration of business units and reprocesses derived from manual activities causing delays in the main flow of the organization, due, in part, to the wastage of the capacity of the current information systems and, on the other hand, the absence of control points and monitoring of essential activities of the process. Due to the above, this project focuses on the improvement of the business process of Information Technology SAS under reference frameworks and good industry practices with a view to the implementation of the enterprise resource system (ERP).