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Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño

dc.contributor.authorPreciado Hoyos, Ángela Sofía
dc.date.accessioned2020-04-30T13:07:11Z
dc.date.available2020-04-30T13:07:11Z
dc.date.issued2020-03-13
dc.identifier.citationPreciado-Hoyos, A. (2020). Marco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueño. Palabra Clave, 23(2), e2326. https://doi.org/10.5294/pacla.2020.23.2.6es_CO
dc.identifier.issn0122-8285
dc.identifier.otherhttps://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10349
dc.identifier.otherhttps://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10349/pdf
dc.identifier.urihttp://hdl.handle.net/10818/40878
dc.description53 páginases_CO
dc.description.abstractEn este artículo se presenta un marco propositivo sobre los elementos que entran en relación en un proceso de innovación colaborativa abierta con grupos de interés, visto desde una perspectiva estratégica de la comunicación. La verificación del marco propuesto se hizo en un grupo de ocho empresas que tienen su sede principal en la región de Antioquia, cotizan en la Bolsa de Valores de Colombia y operan en diferentes países de América Latina. La metodología consistió en entrevistas en profundidad, basadas en preguntas semiestructuradas. Los resultados muestran una presencia significativa de los elementos identificados en el marco propuesto, en las actividades de innovación de las organizaciones de la muestra y en las áreas que se ocupan del proceso y el acompañamiento que hacen los encargados de la comunicación en la construcción de una cultura de la innovación. Se concluye que deberá incrementarse la participación de los profesionales de la comunicación en los procesos de innovación.es_CO
dc.formatapplication/pdfes_CO
dc.language.isospaes_CO
dc.publisherUniversidad de La Sabanaes_CO
dc.relation.ispartofseriesPalabra Clave, 23(2), e2326
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceUniversidad de La Sabanaes_CO
dc.sourceIntellectum Repositorio Universidad de La Sabanaes_CO
dc.subjectInnovación colaborativa abiertaes_CO
dc.subjectGrupos de interéses_CO
dc.subjectComunicación estratégicaes_CO
dc.subjectInnovaciónes_CO
dc.subjectEmpresases_CO
dc.subjectColombiaes_CO
dc.titleMarco propositivo de relaciones entre innovación colaborativa abierta y comunicación estratégica: aplicación a un grupo de empresas de origen antioqueñoes_CO
dc.title.alternativePurposive Framework of Relations between Open Collaborative Innovation and Strategic Communication: Application to a Group of Businesses from Antioquiaes_CO
dc.title.alternativeEnquadramento propositivo de relações entre inovação colaborativa aberta e comunicação estratégica: aplicação a um grupo de empresas de Antioquia, Colômbiaes_CO
dc.typearticlees_CO
dc.publisher.departmentDirección de Publicaciones
dc.type.hasVersionpublishedVersiones_CO
dc.rights.accessRightsopenAccesses_CO
dc.identifier.doi10.5294/pacla.2020.23.2.6
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