Uso de sex appeal en piezas publicitarias y su efecto en el recuerdo y actitudes en dos grupos de hombres de 18 a 23 y 30 a 35 años

Rodríguez Guarín, Juan Felipe

dc.contributor.advisor	Uribe, Miguel
dc.contributor.author	Rodríguez Guarín, Juan Felipe
dc.date.accessioned	2019-08-27T13:59:43Z
dc.date.available	2019-08-27T13:59:43Z
dc.date.issued	2019-07-17
dc.identifier.uri	http://hdl.handle.net/10818/36857
dc.description	28 páginas	es_CO
dc.description.abstract	La falta de investigación en el contexto colombiano y en si en Latino América, convierte en una necesidad empezar a explorar los fenómenos de procesos psicológicos como lo son la memoria y las actitudes en relación con el sex appeal publicitario que cada vez hace mayor uso de este tipo de contenidos en nuestro contexto. En este estudio, realizado con 40 hombres de la ciudad de Bogotá, Colombia, se evaluaron las actitudes frente a piezas publicitarias con contenido de sex appeal y sin este, además de evaluar el recuerdo de estas. Los resultados demuestran que las actitudes frente a los contenidos con sex appeal varían dependiendo del tipo utilizado, siendo los estímulos con contenido insinuado valorados como los menos positivos. Los hallazgos de este estudio demuestran la heterogeneidad en la literatura respecto al tema, lo que llama a hacer mayores investigaciones.	es_CO
dc.language.iso	spa	es_CO
dc.publisher	Universidad de La Sabana	es_CO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.source	Universidad de La Sabana
dc.source	Intellectum Repositorio Universidad de La Sabana
dc.subject	Atracción sexual	es_CO
dc.subject	Publicidad	es_CO
dc.subject	Memoria	es_CO
dc.subject	Edad	es_CO
dc.title	Uso de sex appeal en piezas publicitarias y su efecto en el recuerdo y actitudes en dos grupos de hombres de 18 a 23 y 30 a 35 años	es_CO
dc.title.alternative	The Use of Sex Appeal on Adds and its Effect in Memory, Attitudes in Two Groups of Men of 18 to 23 and 30 to 35 years old.	es_CO
dc.type	bachelorThesis	es_CO
dc.publisher.program	Psicología
dc.publisher.department	Facultad de Psicología
dc.identifier.local	273370
dc.identifier.local	TE10277
dc.rights.accessRights	openAccess
dc.creator.degree	Psicólogo
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