Between peace and hate: Framing the 2014 Colombian presidential election on Twitter

Abstract

This paper examines how two groups on Twitter— the 100 most-followed Colombian journalists and members of the general public—framed the 2014 Colombian presidential election. Using a social media analysis platform that applies supervised, machine-learning algorithms, this study collected and analyzed all tweets posted by these two groups during the election campaign from May 15 to June 20. This research conducted two different framing analyses. In the first analysis, the results showed that journalists followed the issue frame, while the public was more interested in the conflict frame. In the second analysis, journalists adopted the hate frame, whereas the public followed the peace frame.