Cambios en los patrones de donación ante la implementación tecnológica de un sistema de recaudo electrónico en una entidad sin ánimo de lucro

González Forero, Laura María

dc.contributor.advisor	Halabi Echeverry, Ana Ximena
dc.contributor.author	González Forero, Laura María
dc.date.accessioned	2017-10-17T13:30:51Z
dc.date.available	2017-10-17T13:30:51Z
dc.date.created	2017
dc.date.issued	2017-10-17
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dc.identifier.uri	http://hdl.handle.net/10818/31648
dc.description	69 Páginas.	es_CO
dc.description.abstract	Las entidades sin ánimo de lucro deben lograr la optimización de sus operaciones de recaudo de donaciones con el mismo nivel competitivo que las empresas lucrativas. Una forma para lograr este nivel, es la inclusión de nuevas tecnologías como el sistema electrónico por débito automático. La presente investigación busca identificar y evaluar los cambios generados en los patrones de donación (según el número, el monto y la frecuencia de donaciones), causados por la implementación de un nuevo sistema de recaudo por débito automático. Se realiza el análisis ANOVA con base a información histórica obtenida de 1095 donantes registrados en el sistema y sus transacciones realizadas durante 11 meses antes y después de la inclusión de la nueva tecnología. Los resultados de las pruebas estadísticas arrojan una variación significativa al mostrar un incremento en el número de donantes. El cambio es positivo para la gerencia, al indicar que sí existe una apertura al uso de servicios electrónicos. Sin embargo, los donantes prefieren utilizar este sistema, autorizando descontar montos menores afrecuencias que disminuyen en comparación a su patrón de donación antes de utilizar el débito automático. Esto indica que la intención de adoptar este sistema está parcializada.	es_CO
dc.format	application/pdf	es_CO
dc.language.iso	spa	es_CO
dc.publisher	Universidad de La Sabana	es_CO
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.source	Universidad de La Sabana
dc.source	Intellectum Repositorio Universidad de La Sabana
dc.subject	Innovaciones tecnológicas
dc.subject	Organizaciones no lucrativas
dc.subject	Programación dinámica
dc.subject	Sistemas de transacción (Sistemas para computadora)
dc.title	Cambios en los patrones de donación ante la implementación tecnológica de un sistema de recaudo electrónico en una entidad sin ánimo de lucro	es_CO
dc.type	masterThesis	es_CO
dc.publisher.program	Maestría en Gerencia de Operaciones	es_CO
dc.publisher.department	Escuela Internacional de Ciencias Económicas y Administrativas	es_CO
dc.identifier.local	266425
dc.identifier.local	TE09284
dc.type.local	Tesis de maestría
dc.type.hasVersion	publishedVersion	es_CO
dc.rights.accessRights	openAccess	es_CO
dc.creator.degree	Magíster en Gerencia de Operaciones	es_CO