A qualitative methodology for minority language media production research

Abstract

This article presents a methodological construction for research on small groups of minority media producers, especially those who are involved in multilingual settings. The set of qualitative tools are explained and their advantages and disadvantages explored, based on the literature on the subject. Then, the debate is contrasted with the practical experience of its application with minority language producers, indigenous and ethnic radio broadcasters in Colombia and audiovisual producers in Wales. The reflection upon the results leads to a final discussion that brings the adjustments required to increase the advantages and diminish the disadvantages of the proposed combined three-step methodology of an interview to the double (ITTD), a day of participant observation, and a final lengthier semi-structured interview.