dc.contributor.advisor | García Marchena, Pedro Ernesto | |
dc.contributor.author | Restrepo Serna, Ximena | |
dc.contributor.author | Jiménez, Andrés | |
dc.date.accessioned | 2024-06-28T11:35:10Z | |
dc.date.available | 2024-06-28T11:35:10Z | |
dc.date.issued | 2024-02-02 | |
dc.identifier.uri | http://hdl.handle.net/10818/60713 | |
dc.description | 205 páginas | es_CO |
dc.description.abstract | Low-cost stores are a format that emerged after the Second World War, which, in recent years, have gained a prominent place in Colombia's commercial landscape. These stores have become an attractive option for consumers looking to obtain quality products at extremely competitive prices. | en |
dc.description.abstract | Las tiendas de bajo costo son un formato que surge después de la segunda guerra mundial, que, en los últimos años, han ganado un lugar destacado en el panorama comercial de Colombia. Estas tiendas se han convertido en una opción atractiva para los consumidores que buscan obtener productos de calidad a precios sumamente competitivos. | es_CO |
dc.format | application/pdf | es_CO |
dc.language.iso | spa | es_CO |
dc.publisher | Universidad de La Sabana | es_CO |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject.other | Tiendas de bajo costo | |
dc.subject.other | Mercadeo relacional | |
dc.subject.other | Planeación estratégica | |
dc.subject.other | Lealtad del cliente | |
dc.subject.other | Comportamiento del consumidor | |
dc.title | Propuesta estrategia de mercadeo relacional para fidelizar al cliente de nse 4, 5 y 6 de la ciudad de bogotá de las tiendas de bajo costo | es_CO |
dc.type | master thesis | es_CO |
dc.type.hasVersion | publishedVersion | es_CO |
dc.rights.accessRights | restrictedAccess | es_CO |
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thesis.degree.discipline | Escuela Internacional de Ciencias Económicas y Administrativas | es_CO |
thesis.degree.level | Maestría en Gerencia Estratégica | es_CO |
thesis.degree.name | Magíster en Gerencia Estratégica | es_CO |