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dc.contributor.advisorZwerg, Anne Marie
dc.contributor.authorGutiérrez Jiménez, Ana María
dc.date.accessioned2021-11-19T13:36:45Z
dc.date.available2021-11-19T13:36:45Z
dc.date.issued2021-07-12
dc.identifier.urihttp://hdl.handle.net/10818/49219
dc.description20 páginases_CO
dc.description.abstractHyundai Motor Company is a South Korean car manufacturing company that started to export their cars into the global market in the 1960s. Some years later they decided to implement a new market penetration strategy, by focusing on geographies such as Europe, India, and Latin-America. Carlos Mattos made a commercial alliance with the South Korean company and founded Hyundai Colombia Automotriz S.A in 1992. Thanks to his upbringing, experience, and business acumen, he managed to position the brand as one of the top five bestselling cars in the Colombian market. The prosperous times for Carlos ended abruptly in 2015 when he received a letter directly from the Hyundai headquarters notifying him of the termination of their 23-year relationship and that the Ecuadorian firm Neocorp would be Hyundai’s new authorized distributor for Colombian market.es_CO
dc.formatapplication/pdfes_CO
dc.language.isoenges_CO
dc.publisherUniversidad de La Sabanaes_CO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleFrom Riding High to Lying Low - Hyundai’s Colombia Casees_CO
dc.typemaster thesises_CO
dc.identifier.local282626
dc.identifier.localTE11347
dc.type.hasVersionpublishedVersiones_CO
dc.rights.accessRightsopenAccesses_CO
dc.subject.armarcAutomóviles -- Industria y comercio -- Estudio de casoses_CO
dc.subject.armarcMercadeo -- Estudio de casoses_CO
dc.subject.armarcHyundai Colombia Automotrizen
dcterms.referencesAutomoción Colombia. (2021). “A Hyundai le dediqué todo mi corazón y mi vida”: Carlos Mattos. Retrieved March 2021. http://automocionencolombia.com/a hyundai-le-dedique-todo-mi-corazon-y-mi-vida-carlos-mattos
dcterms.referencesChu, W. (1997). Globalization of the Korean Automobile Industry. Retrieved March 2021. Seoul National University.
dcterms.referencesEl Tiempo. (2018). En qué consiste el ‘caso Hyundai’ y qué sigue para Carlos Mattos. Retrieved March 2021. https://www.eltiempo.com/justicia/delitos/en-que-consiste el-caso-hyundai-y-que-sigue-para-carlos-mattos-227616
dcterms.referencesGreve, H. R., Palmer, D., & Pozner, J.-E. (2010). Organizations Gone Wild: The Causes, Processes, and Consequences of Organizational Misconduct. Academy of Management Annals, 53-107.
dcterms.referencesLas Dos Orillas. (2018). La caída del titán de la hyundai en Colombia. Retrieved March 2021. https://www.las2orillas.co/la-caida-del-titan-de-la-hyundai-en-colombia/
dcterms.referencesLas Dos Orillas. (2019). Los poderosos ecuatorianos que se le atravesaron a Carlos Mattos y su vida de gloria. Retrieved March 2021. https://www.las2orillas.co/los-poderosos ecuatorianos-que-se-le-atravesaron-carlos-mattos-y-su-vida-de-gloria
dcterms.referencesLa Silla Vacia (2018). Carlos Mattos. Retrieved March 2021. https://lasillavacia.com/quienesquien/perfilquien/carlos-mattos
dcterms.referencesOkafor, O. N., Adebisi, F. A., Opara, M., & Okafor, C. B. (2020). Deployment of whistleblowing as an accountability mechanism to curb corruption and fraud in a developing democracy. Accounting, Auditing and Accountability Journal, 33(6), 1335–1366.
dcterms.referencesPalmer, D., Greenwood, R., & Smith-Crowe, K. (Eds.). (2016). Organizational wrongdoing: Key perspectives and new directions. Cambridge University Press.
dcterms.referencesMacLean, T. L. (2008). Framing and organizational misconduct: A symbolic interactionist study. Journal of Business Ethics, 78(1–2), 3–16.
dcterms.referencesYang, J., Wang, R., & Xue, Y. (2020). Analyst coverage and corporate misconduct. Australian Economic Studys, February, 1–28.
dcterms.referencesSingh A (2018), Why compliance needs to evolve in emerging markets. Retrieved March 2021. https://www.ey.com/en_gl/assurance/how-the-future-of-compliance-will evolve-in-emerging-market
thesis.degree.disciplineEscuela Internacional de Ciencias Económicas y Administrativases_CO
thesis.degree.levelMaestría en Gerencia Internacionales_CO
thesis.degree.nameMagíster en en Gerencia Internacionales_CO


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