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From Riding High to Lying Low - Hyundai’s Colombia Case
dc.contributor.advisor | Zwerg, Anne Marie | |
dc.contributor.author | Gutiérrez Jiménez, Ana María | |
dc.date.accessioned | 2021-11-19T13:36:45Z | |
dc.date.available | 2021-11-19T13:36:45Z | |
dc.date.issued | 2021-07-12 | |
dc.identifier.uri | http://hdl.handle.net/10818/49219 | |
dc.description | 20 páginas | es_CO |
dc.description.abstract | Hyundai Motor Company is a South Korean car manufacturing company that started to export their cars into the global market in the 1960s. Some years later they decided to implement a new market penetration strategy, by focusing on geographies such as Europe, India, and Latin-America. Carlos Mattos made a commercial alliance with the South Korean company and founded Hyundai Colombia Automotriz S.A in 1992. Thanks to his upbringing, experience, and business acumen, he managed to position the brand as one of the top five bestselling cars in the Colombian market. The prosperous times for Carlos ended abruptly in 2015 when he received a letter directly from the Hyundai headquarters notifying him of the termination of their 23-year relationship and that the Ecuadorian firm Neocorp would be Hyundai’s new authorized distributor for Colombian market. | es_CO |
dc.format | application/pdf | es_CO |
dc.language.iso | eng | es_CO |
dc.publisher | Universidad de La Sabana | es_CO |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.title | From Riding High to Lying Low - Hyundai’s Colombia Case | es_CO |
dc.type | master thesis | es_CO |
dc.identifier.local | 282626 | |
dc.identifier.local | TE11347 | |
dc.type.hasVersion | publishedVersion | es_CO |
dc.rights.accessRights | openAccess | es_CO |
dc.subject.armarc | Automóviles -- Industria y comercio -- Estudio de casos | es_CO |
dc.subject.armarc | Mercadeo -- Estudio de casos | es_CO |
dc.subject.armarc | Hyundai Colombia Automotriz | en |
dcterms.references | Automoción Colombia. (2021). “A Hyundai le dediqué todo mi corazón y mi vida”: Carlos Mattos. Retrieved March 2021. http://automocionencolombia.com/a hyundai-le-dedique-todo-mi-corazon-y-mi-vida-carlos-mattos | |
dcterms.references | Chu, W. (1997). Globalization of the Korean Automobile Industry. Retrieved March 2021. Seoul National University. | |
dcterms.references | El Tiempo. (2018). En qué consiste el ‘caso Hyundai’ y qué sigue para Carlos Mattos. Retrieved March 2021. https://www.eltiempo.com/justicia/delitos/en-que-consiste el-caso-hyundai-y-que-sigue-para-carlos-mattos-227616 | |
dcterms.references | Greve, H. R., Palmer, D., & Pozner, J.-E. (2010). Organizations Gone Wild: The Causes, Processes, and Consequences of Organizational Misconduct. Academy of Management Annals, 53-107. | |
dcterms.references | Las Dos Orillas. (2018). La caída del titán de la hyundai en Colombia. Retrieved March 2021. https://www.las2orillas.co/la-caida-del-titan-de-la-hyundai-en-colombia/ | |
dcterms.references | Las Dos Orillas. (2019). Los poderosos ecuatorianos que se le atravesaron a Carlos Mattos y su vida de gloria. Retrieved March 2021. https://www.las2orillas.co/los-poderosos ecuatorianos-que-se-le-atravesaron-carlos-mattos-y-su-vida-de-gloria | |
dcterms.references | La Silla Vacia (2018). Carlos Mattos. Retrieved March 2021. https://lasillavacia.com/quienesquien/perfilquien/carlos-mattos | |
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dcterms.references | Singh A (2018), Why compliance needs to evolve in emerging markets. Retrieved March 2021. https://www.ey.com/en_gl/assurance/how-the-future-of-compliance-will evolve-in-emerging-market | |
thesis.degree.discipline | Escuela Internacional de Ciencias Económicas y Administrativas | es_CO |
thesis.degree.level | Maestría en Gerencia Internacional | es_CO |
thesis.degree.name | Magíster en en Gerencia Internacional | es_CO |