| dc.contributor.advisor | Zwerg, Anne Marie | |
| dc.contributor.author | Gutiérrez Jiménez, Ana María | |
| dc.date.accessioned | 2021-11-19T13:36:45Z | |
| dc.date.available | 2021-11-19T13:36:45Z | |
| dc.date.issued | 2021-07-12 | |
| dc.identifier.uri | http://hdl.handle.net/10818/49219 | |
| dc.description | 20 páginas | es_CO |
| dc.description.abstract | Hyundai Motor Company is a South Korean car manufacturing company that started to
export their cars into the global market in the 1960s. Some years later they decided to
implement a new market penetration strategy, by focusing on geographies such as Europe,
India, and Latin-America.
Carlos Mattos made a commercial alliance with the South Korean company and founded
Hyundai Colombia Automotriz S.A in 1992. Thanks to his upbringing, experience, and
business acumen, he managed to position the brand as one of the top five bestselling cars
in the Colombian market.
The prosperous times for Carlos ended abruptly in 2015 when he received a letter directly
from the Hyundai headquarters notifying him of the termination of their 23-year
relationship and that the Ecuadorian firm Neocorp would be Hyundai’s new authorized
distributor for Colombian market. | es_CO |
| dc.format | application/pdf | es_CO |
| dc.language.iso | eng | es_CO |
| dc.publisher | Universidad de La Sabana | es_CO |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.title | From Riding High to Lying Low - Hyundai’s Colombia Case | es_CO |
| dc.type | master thesis | es_CO |
| dc.type.hasVersion | publishedVersion | es_CO |
| dc.rights.accessRights | openAccess | es_CO |
| dc.subject.armarc | Automóviles -- Industria y comercio -- Estudio de casos | es_CO |
| dc.subject.armarc | Mercadeo -- Estudio de casos | es_CO |
| dc.subject.armarc | Hyundai Colombia Automotriz | en |
| dcterms.references | Automoción Colombia. (2021). “A Hyundai le dediqué todo mi corazón y mi vida”:
Carlos Mattos. Retrieved March 2021. http://automocionencolombia.com/a hyundai-le-dedique-todo-mi-corazon-y-mi-vida-carlos-mattos | |
| dcterms.references | Chu, W. (1997). Globalization of the Korean Automobile Industry. Retrieved March
2021. Seoul National University. | |
| dcterms.references | El Tiempo. (2018). En qué consiste el ‘caso Hyundai’ y qué sigue para Carlos Mattos.
Retrieved March 2021. https://www.eltiempo.com/justicia/delitos/en-que-consiste el-caso-hyundai-y-que-sigue-para-carlos-mattos-227616 | |
| dcterms.references | Greve, H. R., Palmer, D., & Pozner, J.-E. (2010). Organizations Gone Wild: The Causes,
Processes, and Consequences of Organizational Misconduct. Academy of
Management Annals, 53-107. | |
| dcterms.references | Las Dos Orillas. (2018). La caída del titán de la hyundai en Colombia. Retrieved March
2021. https://www.las2orillas.co/la-caida-del-titan-de-la-hyundai-en-colombia/ | |
| dcterms.references | Las Dos Orillas. (2019). Los poderosos ecuatorianos que se le atravesaron a Carlos Mattos
y su vida de gloria. Retrieved March 2021. https://www.las2orillas.co/los-poderosos ecuatorianos-que-se-le-atravesaron-carlos-mattos-y-su-vida-de-gloria | |
| dcterms.references | La Silla Vacia (2018). Carlos Mattos. Retrieved March 2021.
https://lasillavacia.com/quienesquien/perfilquien/carlos-mattos | |
| dcterms.references | Okafor, O. N., Adebisi, F. A., Opara, M., & Okafor, C. B. (2020). Deployment of
whistleblowing as an accountability mechanism to curb corruption and fraud in a
developing democracy. Accounting, Auditing and Accountability Journal, 33(6),
1335–1366. | |
| dcterms.references | Palmer, D., Greenwood, R., & Smith-Crowe, K. (Eds.). (2016). Organizational
wrongdoing: Key perspectives and new directions. Cambridge University Press. | |
| dcterms.references | MacLean, T. L. (2008). Framing and organizational misconduct: A symbolic
interactionist study. Journal of Business Ethics, 78(1–2), 3–16. | |
| dcterms.references | Yang, J., Wang, R., & Xue, Y. (2020). Analyst coverage and corporate misconduct.
Australian Economic Studys, February, 1–28. | |
| dcterms.references | Singh A (2018), Why compliance needs to evolve in emerging markets. Retrieved March
2021. https://www.ey.com/en_gl/assurance/how-the-future-of-compliance-will evolve-in-emerging-market | |
| thesis.degree.discipline | Escuela Internacional de Ciencias Económicas y Administrativas | es_CO |
| thesis.degree.level | Maestría en Gerencia Internacional | es_CO |
| thesis.degree.name | Magíster en en Gerencia Internacional | es_CO |
Exceto quando indicado o contrário, a licença deste item é descrito como Attribution-NonCommercial-NoDerivatives 4.0 Internacional