Mostrar el registro sencillo del ítem

Modificación del empaque y diseño de los productos “Espantadores del hambre” a la nueva marca “Natugrain” para la fundación Alas Cinco

dc.contributor.advisorSalgado Rohner, Carlos José
dc.contributor.authorLaverde Ramírez, Lorena
dc.date.accessioned2019-08-27T19:58:16Z
dc.date.available2019-08-27T19:58:16Z
dc.date.issued2019-07-24
dc.identifier.urihttp://hdl.handle.net/10818/36870
dc.description102 páginases_CO
dc.description.abstractLa fundación Alas Cinco, es una organización ubicada en la Comuna 4 de los Altos de Cazucá en Bogotá. Dicha fundación está convencida de que la equidad se genera a través del acceso a las oportunidades. Por lo tanto, esta entidad ayuda principalmente a madres cabeza de familia y a sus hijos, brindándoles espacios seguros en jornadas alternas a la escolar. La fundación les ofrece alimentación, actividades de refuerzo escolar, enseñanza de lenguas extranjeras- expresión artística, acciones lúdicas y posibilidades de exploración vocacional. (Fundación Alas Cinco, 2017). La fundación se basa en 5 principios fundamentales enfocados en: “Muchos apuestan por mis sueños, Sin hambre, Mi familia, Trabajo-estudio y por último juntos construyendo un nuevo mundo” (Fundación Alas Cinco, 2017). El presente trabajo de grado se enfocará en el segundo principio: “Sin hambre”, el cual empezó gracias a Mariana García MBA del Inalde Business School, la directora de la Fundación Alas Cinco y 5 estudiantes de la Universidad de la Sabana en octubre del año 2017.es_CO
dc.language.isospaes_CO
dc.publisherUniversidad de La Sabanaes_CO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceUniversidad de La Sabana
dc.sourceIntellectum Repositorio Universidad de La Sabana
dc.subjectFundaciones benéficases_CO
dc.subjectMujeres como cabeza de familiaes_CO
dc.subjectMadres e hijos -- Aspectos socialeses_CO
dc.subjectEducaciónes_CO
dc.titleModificación del empaque y diseño de los productos “Espantadores del hambre” a la nueva marca “Natugrain” para la fundación Alas Cincoes_CO
dc.typebachelorThesises_CO
dc.publisher.programAdministración de Mercadeo y Logística Internacionales
dc.publisher.departmentEscuela Internacional de Ciencias Económicas y Administrativas
dc.identifier.local273573
dc.identifier.localTE10290
dc.rights.accessRightsopenAccess
dc.creator.degreeAdministrador de Mercadeo y Logística Internacionales
dcterms.referencesAaker, D. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.eng
dcterms.referencesAaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).eng
dcterms.referencesAmpuero, O., & Vila, N. (2006). Consumer perceptions of product packaging. Journal of consumer marketing, 23(2), 100-112.eng
dcterms.referencesAmsteus, M., Al-shaaban, S., & Wallin, E. (2015). Colors in Marketing : A Study of Color Associations and Context ( in ) Dependence. International Journal of Business and Social Science, 6(3), 32–45.eng
dcterms.referencesAndrear Rios, 2019. Melvin el elefante de choco krispis estrena imagen. Recuperado de: https://www.revistapym.com.co/comunicacion/melvin-nueva-imagenspa
dcterms.referencesAslam, M. M. (2006). Are you selling the right colour? A cross‐cultural review of colour as a marketing cue. Journal of marketing communications, 12(1), 15-30.eng
dcterms.referencesBalaban-Đurđev, P., & Maletić, V. Visual Impact of Graphic Information in the Package.eng
dcterms.referencesBalaban-Đurđev, P., & Maletić, V. Visual Impact of Graphic Information in the Package.eng
dcterms.referencesBerger, Kenneth R. “A Brief History of Packaging.” University of Florida, IFAS. Web. 13 Oct.2011. <http://edis.ifas.ufl.edu/pdffiles/AE/AE20600.pdf>eng
dcterms.referencesBoks, C., & Stevels, A. (2007). Essential perspectives for design for environment. Experiences from the electronics industry.International Journal of Production Research, 45, 4021e4039eng
dcterms.referencesBomberg (2016). Kellogg’s quiere revivir Zucaritas apelando a la nostalgia. Recuperado de: https://www.elespectador.com/noticias/economia/kelloggs-quiere-revivir-zucaritasapelando-nostalgia-articulo-655059spa
dcterms.referencesCarulla (2018). Cereal Choco Krispis 700gr. [Imagen]. Recuperado de: https://www.carulla.com/products/0000394435417575/cereal-choco-krispis-700-grspa
dcterms.referencesCarulla (2018). Galleta Tradicional Pqt x3 Tacos[Imagen].Recuperado de: https://www.carulla.com/products/0000322709291327/galleta-tradicional-pqt-x-3- tacosspa
dcterms.referencesCarulla (2019) Avena Quaker Hojuela Doypack x 180gr [Imagen].Recuperado de: https://www.carulla.com/products/0000020973020376/Avena+En+Hojuelas+Fortifica da+Doy+Pack+X+300+Gspa
dcterms.referencesCarulla (2019) Barras de cereal Surtidas x 6 und x23 gr[Imagen].Recuperado de: https://www.carulla.com/products/0000917947961857/barras-de-cereal-surtidas-x-6- und-x-23-grspa
dcterms.referencesCarulla (2019) Barras de cereal Surtidas x 6 und x23 gr[Imagen].Recuperado de: https://www.carulla.com/products/0000917947961857/barras-de-cereal-surtidas-x-6- und-x-23-grspa
dcterms.referencesCarulla (2019) Galletas Dulces x1 taco x 220gr[Imagen].Recuperado de: https://www.carulla.com/products/0000047235050770/galletas-dulces-x-1-taco-x220-grspa
dcterms.referencesCarulla (2019) Natuchips Platano Verde x 135 gr[Imagen].Recuperado de: https://www.carulla.com/products/0001408136218267/natuchips-platano-verde-x135-grspa
dcterms.referencesCarulla (2019). All Bran Linaza 340 gr. [Imagen]. Recuperado de: https://www.carulla.com/products/0000417066455835/all-bran-linaza-340-grspa
dcterms.referencesCarulla (2019). Zucaritas. [Imagen]. Recuperado de: https://www.carulla.com/products/0002764363753974/cerealspa
dcterms.referencesDinero en Imagen (2014) Recuperado de: https://www.dineroenimagen.com/2014-07- 03/39826spa
dcterms.referencesDjurdjev, P. B., & Maletic, V. (2011). Visual Impact of Graphic Information in the Package. In Proceedings of Informing Science & IT Education Conference (InSITE).eng
dcterms.referencesDrew, J. T., & Meyer, S. A. (2010). Choosing Color for Logos and Packaging. Rotovision. Empowered by color (2018) Recuperado de: https://www.empower-yourself-with-colorpsychology.com/packaging-colors.htmleng
dcterms.referencesEmprende (2016) recuperado de: https://www.emprendepyme.net/atributos-de-unproducto.htmlspa
dcterms.referencesEuromonitor International Ltd. (2015). Breakfast Cereals in Colombia (Euromonitor, 2017) Marketline, (November), 1–34.eng
dcterms.referencesEuromonitor. (2017). Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia, (July), 1–4.eng
dcterms.referencesEvamy, M. (2007). Logo. Laurence King Pub.eng
dcterms.referencesFenko, A. (2019). Influencing Healthy Food Choice through Multisensory Packaging Design. In Multisensory Packaging (pp. 225-255). Palgrave Macmillan, Cham.eng
dcterms.referencesFundación Alas Cinco. (2014-2017) Quienes Somos. Recuperado de: http://www.alascinco.org/quienes-somos/spa
dcterms.referencesFundinguniverse. The Quaker Oats Company History: recuperado de: http://www.fundinguniverse.com/company-histories/the-quaker-oats-companyhistory/eng
dcterms.referencesFrucht, M., Rakic, M., y Rakic, I. (1992). GráficoDiseño, creación para el mercado. Instituto de libros de texto y enseñanza activos, Belgrado.spa
dcterms.referencesGallace, A., Boschin, E., & Spence, C. (2011). On the taste of “Bouba” and “Kiki”: An exploration of word–food associations in neurologically normal participants. Cognitive Neuroscience, 2(1), 34-46.eng
dcterms.referencesGalletas Sultanas (2019) [Imagen]. Recuperado de: https://www.facebook.com/GalletasSultana/spa
dcterms.referencesGeorgiev, G., Nagai, Y., Taura, T., & Morita, J. (2007). Coordinating Meanings of Logotypes for Support of Design Process. Connected 2007 International Conference on Design Education, (July), 1–4.eng
dcterms.referencesGorn, G. J., Chattopadhyay, A., Yi, T., & Dahl, D. W. (1997). Effects of color as an executional cue in advertising: They're in the shade. Management science, 43(10), 1387-1400.eng
dcterms.referencesHawkes, C. (2010). Food packaging: the medium is the message. Public Health Nutrition, 13(2), 297-299eng
dcterms.referencesHenderson, P. W., & Cote, J. A. (1998). Guidelines for selecting or modifying logos. Journal of Marketing, 62(2), 14-30.eng
dcterms.referencesHenderson, P. W., Giese, J. L., & Cote, J. A. (2004). Impression management using typeface design. Journal of marketing, 68(4), 60-72.eng
dcterms.referencesHernández Sampieri, R., Fernández Collado, C., & Baptista Lucio, P. (2010). Metodología de la investigaciónspa
dcterms.referencesHubbard, E. M., & Ramachandran, V. S. (2005). Neurocognitive mechanisms of synesthesia. Neuron, 48(3), 509-520.eng
dcterms.referencesHultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23(3), 256-273.eng
dcterms.referencesHultén, B., Broweus, N., & Van Dijk, M. (2011). Sinnesmarknadsföring (2 ed.). Malmö: Libereng
dcterms.referencesInternational, E. (2018). NATURALLY HEALTHY, (June).eng
dcterms.referencesKauppinen-Räisänen, H., & Luomala, H. T. (2010). Exploring consumers' product-specific colour meanings. Qualitative Market Research: An International Journal, 13(3), 287- 308.eng
dcterms.referencesKellogg (2018). Three fiber-filled varieties. Recuperado de: http://www.allbran.com/en_US/products.htmleng
dcterms.referencesKellogg (2018). Recuperado de: https://www.kelloggs.com.mx/es_MX/nuestrasmarcas/familia-marcas/kelloggs-zucaritas.htmlspa
dcterms.referencesKellogg (2019) All Bran [Imagen]. Recuperado de: https://www.kelloggs.es/es_ES/brands/all-bran-consumer-brand.htmleng
dcterms.referencesKellogg (2019) Choco Krispis[Imagen]. Recuperado de: https://www.kelloggs.com.co/es_CO/nuestras-marcas/familia-marcas.htmlspa
dcterms.referencesKellogg (2019) Recuperado de: https://www.kelloggs.com.co/es_CO/nuestrasmarcas/familia-marcas.htmlspa
dcterms.referencesKellogg (2019) Zucaritas [Imagen]. Recuperado de: https://www.kelloggs.com.co/es_CO/nuestras-marcas/familia-marcas.htmlspa
dcterms.referencesNeuroSmart Lab, (2014). Universidad de la Sabana. Kiki y Bouba : una herramienta científica para el marketing.spa
dcterms.referencesKlimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.eng
dcterms.referencesLabrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: The importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727.eng
dcterms.referencesLannon, J., & Cooper, P. (1983). Humanistic advertising: a holistic cultural perspective. International Journal of Advertising, 2(3), 195-213.eng
dcterms.referencesLei Huang & Ji Lu (2016) The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention, Journal of Food Products Marketing,22:2, 191-218, DOI: 10.1080/10454446.2014.1000434eng
dcterms.referencesLindh, H., Williams, H., Olsson, A., & Wikström, F. (2016). Elucidating the indirect contributions of packaging to sustainable development: A terminology of packaging functions and features. Packaging Technology and Science, 29(4-5), 225-246.eng
dcterms.referencesMai, R., Symmank, C., & Seeberg-Elverfeldt, B. (2016). Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness? Journal of Retailing, 92(4), 426–444eng
dcterms.referencesMalfitano, O., Arteaga, R., Romano, S., & Scínica, E. (2007). Neuromarketing. Cerebrando negocios y servicios. Buenos Aires: Ediciones Granica SA.eng
dcterms.referencesMarisela, M. (2017). Neuromarketing visual como estrategia de ventaja competitiva en supermercados, 1–6.eng
dcterms.referencesMartineza, L. M., Silvac, M., Martinezc, L. F., & Abreud, A. M. Colour contrast in packaging and consumer product perception.eng
dcterms.referencesMartins, N. (2019). Color Psychology: How Color Meanings Affect Your Brand. Recuperado de: https://www.oberlo.com/blog/color-psychology-color-meaningseng
dcterms.referencesMcIntosh, R (2019). The 7 types of logotypes. [Imagen].Recuperado de: https://www.visionideadesign.com/blog/2019/1/28/the-7-types-of-logos-and-how-touse-themeng
dcterms.referencesMcSweeney, F. K., & Bierley, C. (1984). Recent developments in classical conditioning. Journal of Consumer Research, 11(2), 619-631.eng
dcterms.referencesMeyvis, T., & Janiszewski, C. (2002). Consumers' beliefs about product benefits: The effect of obviously irrelevant product information. Journal of Consumer Research, 28(4), 618-635.eng
dcterms.referencesMilán, E. G., Martínez, O. I., & de Córdoba Serrano, M. J. (2014). El universo Kiki-Bouba: ideaestesia, empatía y neuromarketing. Fundación Internacional artecittà.spa
dcterms.referencesMiraballes, M., Fiszman, S., Gámbaro, A., & Varela, P. (2014). Consumer perceptions of satiating and meal replacement bars built up from cues in package information, health claims and nutritional claims. Food Research International, 64, 456–464.eng
dcterms.referencesNotimex, 2014. Pone a dieta al elefante melvin de kelloggs. Recuperado de: http://planoinformativo.com/333888/pone-a-dieta-al-elefante-melvin-de-kelloggsPantin-Sohier, G. (2009). The influence of the product package on functional and symbolic associations of brand image. Recherche et Applications en Marketing (English Edition), 24(2), 53-71.eng
dcterms.referencesPepsico (2017) Las manos detrás de Natuchips. Recuperado de : http://www.pepsico.com.co/es-CO/live/pressrelease/las-manos-detr%C3%A1s-denatuchipsspa
dcterms.referencesPepsiCo (2019) [Imagen]. Recuperado de: http://www.pepsico.com.co/marcasamadas/snacks#local-brandspa
dcterms.referencesPérez Quintero, R. (2010). La tipografía y las marcas de moda (alta costura y prêt à porter) (Bachelor's thesis, Facultad de Comunicación y Lenguaje).spa
dcterms.referencesPetrović, N. (2001).El embalaje como factor de competitividad de las exportaciones yugoslavas., Tesis de maestría, universidad en Novi Sad, Facultad de Economía Suboticaspa
dcterms.referencesPos, O. D., & Green-Armytage, P. (2007). Facial Expressions. Colours and Basic Emotions http://www. Colour-journal. Org/2007/1/2eng
dcterms.referencesPriluck Grossman, R., & Wisenblit, J. Z. (1999). What we know about consumers’ color choices. Journal of marketing practice: Applied marketing science, 5(3), 78-88.eng
dcterms.referencesQuaker (2019) Recuperado de: https://www.quaker.es/sobre-quakerspa
dcterms.referencesRenvoisé, P., & Morin, C. (2006). Neuromárketing: el nervio de la venta. Editorial UOC.spa
dcterms.referencesRiley, D., Martins da Silva, P., & Behr, S. (2015). The impact of packaging design on health product perceptions.eng
dcterms.referencesRivera, L. M., & Sánchez, M. (2002). Marketing de productos ecológicos. Mediterráneo económico, 2, 159-176.spa
dcterms.referencesSalgado-Montejo, A., Velasco, C., Olier, J. S., Alvarado, J., & Spence, C. (2014). Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words. Journal of Brand Management, 21(7-8), 635-649eng
dcterms.referencesSaltín Noel (2019) Nuestros productos. Recuperado de: https://www.saltinnoel.com.co/productos/spa
dcterms.referencesSaltín Noel (2019) [Imagen]. Recuperado de: https://www.saltinnoel.com.co/spa
dcterms.referencesSchiffman, L. G., & Kanuk, L. L. (2005). Comportamiento del consumidor. Pearson Educación.spa
dcterms.referencesSchuldt, J. P. (2013). Does green mean healthy? Nutrition label color affects perceptions of healthfulness. Health communication, 28(8), 814-821.eng
dcterms.referencesSilayoi, P., & Speece, M. (2004). Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure. British food journal, 106(8), 607- 628.eng
dcterms.referencesSingh, S. (2006). Impact of color on marketing. Management Decision, 44(6), 783–789.eng
dcterms.referencesSotelo Acevedo, D. P., Perea Olaya, J. A., & Mercadeo, P. en. (2017). Importancia del color en los empaques y envases de alimentos y bebidas, la percepción del sabor y las emociones del consumidor. Instname:Universidad Santo Tomásspa
dcterms.referencesSpence, C., & Ngo, M. K. (2012). Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages. Flavour, 1(1), 12.eng
dcterms.referencesSpence, C., Levitan, C. A., Shankar, M. U., & Zampini, M. (2010). Does food color influence taste and flavor perception in humans?. Chemosensory Perception, 3(1), 68-84.eng
dcterms.referencesStahle, A. 2002. Discovering Logo Trends – Methodology and Practice. Georgetown University. Master’s thesis. Washington Mollerup, P. 1997. Marks of Excellence. London: Phaidon Press Ltdeng
dcterms.referencesTero, M. (2012). The logotype, fundamental unit for a brand's visual identity. Scientific Bulletin of the" Petru Maior" University of Targu Mures, 9(1), 64eng
dcterms.referencesTosh (2019) [Imagen]. Recuperado de: https://www.tosh.com.co/la-marca/spa
dcterms.referencesTosh (2019). Recuperado de: https://www.tosh.com.co/la-marca/spa
dcterms.referencesUrbany, J. E., Dickson, P. R., & Kalapurakal, R. (1996). Price search in the retail grocery market. Journal of Marketing, 60(2), 91-104.eng
dcterms.referencesValdillez, K. (2012). Color and Brand Design for Multicultural Packaging. British Journal of Education, 43.eng
dcterms.referencesVelasco, C., Wan, X., Knoeferle, K., Zhou, X., Salgado-Montejo, A., & Spence, C. (2015). Searching for flavor labels in food products: the influence of color-flavor congruence and association strength.eng
dcterms.referencesZampini, M., Sanabria, D., Phillips, N., & Spence, C. (2007). The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses. Food Quality and Preference, 18(7), 975-984.eng
dcterms.referencesZampini, M., Wantling, E., Phillips, N., & Spence, C. (2008). Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruitflavored beverages. Food quality and preference, 19(3), 335-343eng


Ficheros en el ítem

Thumbnail
Nombre:
Tesis Lorena Laverde.pdf
Tamaño:
3.959Mb
Formato:
PDF
Descripción:
Ver documento en PDF
Ver/

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem

Attribution-NonCommercial-NoDerivatives 4.0 InternationalExcepto si se señala otra cosa, la licencia del ítem se describe como Attribution-NonCommercial-NoDerivatives 4.0 International