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Now showing items 1-6 of 6

Searching for flavor labels in food products: the influence of color-flavor congruence and association strength

Velasco, Carlos; Wan, Xiaoang; Knoeferle, Klemens; Zhou, Xi; Salgado Montejo, Alejandro; Spence, Charles (Frontiers in Psychology, 2015-03)

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Velasco, Carlos; Salgado Montejo, Alejandro; Marmolejo Ramos, Fernando; Spencea, Charles (Food Quality and Preference, 2014-06)

The shapes associated with approach/avoidance words

Velasco, Carlos; Salgado Montejo, Alejandro; Elliot, Andrew J.; Woods, Andy T.; Alvarado, Jorge; Spence, Charles (Motivation and Emotion, 2016-10)

The hand grasps the center, while the eyes saccade to the top of novel objects

Juravle, Georgiana; Velasco, Carlos; Salgado Montejo, Alejandro; Spence, Charles (Frontiers in Psychology, 2015-05-22)

The Butcher's Tongue Illusion

Charles, Michel; Velasco, Carlos; Salgado Montejo, Alejandro (Perception, 2014)

Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words

Salgado Montejo, Alejandro; Velasco, Carlos; Olier, Juan Sebastián; Alvarado, Jorge; Spence, Charles (Journal of Brand Management, 2014-11)