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dc.contributor.advisorBermúdez Jaimes, Milton Eduardo
dc.contributor.authorAlba Matallana, Andrés Eduardo
dc.date.accessioned2012-05-16T18:11:04Z
dc.date.available2012-05-16T18:11:04Z
dc.date.issued2006
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dc.identifier.urihttp://hdl.handle.net/10818/2178
dc.description44 Páginas.
dc.description.abstractEste articulo pretende hacer una revisión bibliográfica sobre el tema del pensamiento heurístico, y de sus aplicaciones en el pensamiento del consumidor. Primero se hace un recuento histórico de la persuasión mostrando la evolución de las teorías relacionadas, luego se profundiza en el modelo de Probabilidad de Elaboración explicando la ruta central, y la ruta periférica, profundizando en los temas de patrones de acción fijo, validación social, reciprocidad y disonancia cognitiva. Luego se mencionan las taxonomías de logro de cooperación y se hace una explicación de cómo se aplican los temas anteriores al estudio del consumidor. Luego se presentan algunas conclusiones.es_CO
dc.language.isoeses_CO
dc.publisherUniversidad de la Sabana
dc.sourceUniversidad de la Sabana
dc.sourceIntellectum Repositorio Universidad de la Sabana
dc.subjectConducta humanaes_CO
dc.subjectComportamiento del consumidores_CO
dc.subjectPsicología aplicadaes_CO
dc.titlePensamiento heurístico del consumidores_CO
dc.typebachelorThesis
dc.publisher.programPsicología
dc.publisher.departmentFacultad de Psicología
dc.identifier.local88504
dc.identifier.localTE04595
dc.type.spaTesis de pregrado
dc.type.hasVersionpublishedVersion
dc.rights.accessRightsopenAccess
dc.creator.degreePsicólogo


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