TY - THES 
AU - Kessler Ovallos, Manuel Alejandro
PY - 2022
UR - http://hdl.handle.net/10818/52735
AB - Esta investigacion profundiza sobre los procesos de localizacion y adaptacion de titulos de peliculas extranjeras, mayoritariamente provenientes de Hollywood, para su lanzamiento en mercados latinoamericanos y su impacto desde la perspectiva del...
AB - This research delves into the processes 
of localization and adaptation of foreign film titles, 
mostly from Hollywood, for their release in Latin 
American markets and their impact from a business 
perspective. This study is carried out through...
LA - eng
PB - Universidad de La Sabana
KW - Titulos de peliculas
KW - Mercadotecnia
TI - Translation and cultural adaptation of hollywood movie titles in Latin American markets
ER -