TY - GEN 
AU - Roncallo Dow, Sergio
AU - Arango Forero, Germán Antonio
PY - 2017
UR - http://hdl.handle.net/10818/33053
AB - Audience fragmentation has become a recurrent theoretical framework in the early 21st Century, used mainly to depict the new complex and dynamic relationships established between media and consumers. However, some academic studies have been published...
LA - eng
PB - Signo y Pensamiento
KW - Audiences
KW - Practices
KW - Fragmentation
KW - Reception
TI - Introducing three dimensions of audience fragmentation
DO - 110.11144/Javeriana.syp36-70.idaf
ER -