TY - THES AU - Silva Cadena, Kathia Fernanda PY - 2023 UR - http://hdl.handle.net/10818/59459 AB - When trying to analyze a company, it is important to visualize it within its relationship with all the macroeconomic factors, relationships with stakeholders, and internal processes. The main purpose of this paper is to point out the relevance of... LA - eng PB - Universidad de La Sabana TI - iMBA academic track ER -