TY - GEN AU - Sedeño-Valdellós, Ana María PY - 2023 SN - 0122-8285 UR - http://hdl.handle.net/10818/55866 AB - After the global crisis of the recording industry, popular music has had to rethink itself to avoid perishing. Its alliance with transmedia business and—narrative—logic has been part of that transformation. Music video remains necessary for the... AB - Tras la crisis mundial de la industria discografica de los anos noventa, la musica popular y su industria han tenido que repensarse. Su alianza con el negocio transmedia y su logica narrativa han sido parte de esa transformacion. El video musical... LA - spa PB - Universidad de La Sabana KW - Album visual KW - Ecologia de los medios KW - Musica popular KW - Narrativa transmedia KW - Video musical KW - Musica pop KW - Medios de comunicacion de masas KW - Television TI - Music Video and New Logic of Media Ecology: Extending the Format Toward the Visual Album DO - 10.5294/pacla.2023.26.2.6 ER -