TY - GEN 
AU - Blanco-Herrero, David
AU - Arcila-Calderón, Carlos
AU - Gallardo-Camacho, Jorge
PY - 3
SN - 0122-8285
UR - http://hdl.handle.net/10818/50922
AB - This article seeks to know how the advertising patterns in Spain changed during the lockdown. Thus, the main goal is to discover what type of spots were  broadcasted  in  Spain  during  the  lockdown  in  comparison  with  the  previous and posterior...
AB - Este articulo pretende conocer como cambiaron los patrones publicitarios en la television en Espana durante el confinamiento. Asi, el objetivo principal es conocer que tipos de anuncios se emitieron en Espana durante el confinamiento en comparacion...
LA - spa
PB - Direccion de Publicaciones
KW - Consumidor
KW - Pandemia
KW - Publicidad televisada
KW - Television comercial
KW - Virus
TI - Effects of Lockdown and the Pandemic on Spots Broadcast on the Two Leading Private TV Channels in Spain
DO - 10.5294/pacla.2022.25.1.2
ER -