Development of a Business Model for the Implementation of Virtual Clinical-Surgical Practices Using 360 Technology and Augmented Reality

Abstract

The integration of virtual reality (VR) and augmented reality (AR) in medical education holds significant potential to address existing challenges and enhance clinical-surgical training. This study focuses on developing business model for "Revive Entrenamiento Médico" to implement these technologies in Latin American universities. Despite the competitive landscape, Revive stands out for its Mastery Learning methodology and substantial online presence, though its university market penetration remains limited. The research identifies strategic partnerships, designs a business model, and validates it through prototype testing and market analysis. The findings suggest a strong interest among students and professionals in adopting VR and AR, underscoring a ready market for these technologies. Strategic collaborations with technology companies and content developers are crucial for success. The study concludes with recommendations for continuous innovation and active user feedback to maintain Revive's competitive edge in medical education