Mostrar el registro sencillo del ítem

The visual discourse of the storefront signs of the Zona Rosa of Bogotá

El discurso visual de los rótulos de la Zona Rosa de Bogotá

dc.contributor.authorDelgadillo P.A.A.
dc.date.accessioned2024-04-17T15:15:54Z
dc.date.available2024-04-17T15:15:54Z
dc.date.issued2024
dc.identifier.citationDelgadillo, P.A.A. The visual discourse of the storefront signs of the Zona Rosa of Bogotá [Article@El discurso visual de los rótulos de la Zona Rosa de Bogotá] (2024) Grafica, 12 (23), pp. 41-53es_CO
dc.identifier.otherhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85184068591&doi=10.5565%2frev%2fgrafica.260&partnerID=40&md5=e7bf75f444025dd509f51256a1a81026
dc.identifier.urihttp://hdl.handle.net/10818/59779
dc.description.abstractThe research addresses the relationship between discourse and graphic design in the commercial scenario. The storefront signs as pieces of graphic design displayed on the facades of the businesses are analyzed to demonstrate their persuasive language with places and people. From the analysis of the visual discourse, emphasis is placed on the compositional elements of the storefront signs located in the Zona Rosa of Bogotá, this in dialogue with the facades and the sociocultural aspects that are exposed in the area; so that the visual discourses make sense to deliberate their message. The results allow us to suggest that urban commercial signage reflects the dynamics of society. © 2024 The Author(s).en
dc.language.isoenges_CO
dc.publisherGraficaes_CO
dc.relation.ispartofseriesGrafica 12 (23), 41-53
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceUniversidad de La Sabanaes_CO
dc.sourceIntellectum Repositorio Universidad de La Sabanaes_CO
dc.subject.otherCorporate visual identityen
dc.subject.otherRhetoricen
dc.subject.otherStorefront signen
dc.subject.otherVisual discourseen
dc.subject.otherZona Rosa of Bogotaen
dc.titleThe visual discourse of the storefront signs of the Zona Rosa of Bogotáen
dc.titleEl discurso visual de los rótulos de la Zona Rosa de Bogotáes_CO
dc.typejournal articlees_CO
dc.type.hasVersionpublishedVersiones_CO
dc.rights.accessRightsopenAccesses_CO
dc.identifier.doi10.5565/rev/grafica.260


Ficheros en el ítem

FicherosTamañoFormatoVer

No hay ficheros asociados a este ítem.

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem

Attribution-NonCommercial-NoDerivatives 4.0 InternationalExcepto si se señala otra cosa, la licencia del ítem se describe como Attribution-NonCommercial-NoDerivatives 4.0 International