Improve the delivery performance of newspapers

Abstract

The Colombian culture of reading of daily newspapers, shows that they must get to the subscriptors before 7am, and it is even ideal to have most of the newspapers already delivered before to 6am. On the other hand, in the Colombian Coffee Area the newspapers of El Tiempo are delivered much later to its subscriptors. In Manizales the deliveries are done between 6am and 9 am. In Pereira it is done between 5.15 and 8.15 am, and in Armenia it is gotten there between 4:15 and 7:15 am. The idea of the project is that taken from the base of the current infrastructure of production that already has “El Tiempo” Publishing house, (more nearby production plants are located in Cali and in Medellin), to do an analysis of possible alternatives, with a reasonable increase of the cost, allow to improve the time of delivery of the newspaper in these 3 cities.