%0 Thesis
%A Laino Florez, David Andrés
%8 2023-08-16
%U http://hdl.handle.net/10818/56713
%X Vidalia® is an intra-entrepreneurial venture of Alianza Team™, Colombian 
biggest lipid-based food products manufacture, that was established in 2017. Its 
focus is the development of a complete portfolio of functional food products that 
promote consumer health through the use of lipid-based ingredients.
Functional foods are those that offer health benefits beyond basic nutrition. They 
are typically enriched with additional nutrients or ingredients that provide specific 
health benefits, such as improved digestion, increased energy, or enhanced 
immunity. The growing interest in functional foods is driven by a variety of factors, 
including an increased focus on health and wellness, rising consumer awareness 
of the importance of nutrition, and a desire for convenient, on-the-go snacks and 
meals that provide more than just basic sustenance.
Vidalia® reached this point after extensive scientific research on lipids, which led 
the company to understand the critical role these components play in life. The 
development process involved the testing of formulas, market and consumer 
studies, clinical trials, and the acquisition of two patents for the products.
Vidalia® operates as an independent business unit and reports directly to the 
General Management of Alianza Team™ in Colombia. Its primary objective is to 
empower Colombian consumers to adopt a more evolved and healthier dietary 
model. With that in mind, Vidalia® aims to provide a portfolio of lipid-based 
products that help maintain and improve various body functions, enabling 
individuals to increase their well-being with everyday food.
Vidalia® has a team of experienced professionals with diverse backgrounds and 
skill sets. The team comprises experts in areas such as nutrition, food science, 
marketing, and sales, among others. Their knowledge and expertise are critical 
in the development, production, and marketing of Vidalia® products. The team 
works collaboratively with research and development partners to ensure that 
Vidalia® products remain at the forefront of innovation and meet the evolving 
needs of consumers.
Despite Alianza Team's international presence in countries such as the USA, 
Mexico, the Caribbean, Chile, and Colombia, Vidalia® was initially launched as a 
project in Colombia. The company recognizes Colombia as its primary stronghold 
and has strategically chosen to focus on the Colombian market first before 
expanding its operations globally. Vidalia® aims to establish a strong foothold in 
the local market before venturing into international markets.
The organizational chart for Vidalia® is presented below, detailing its governance 
and skilled diverse team.
%I Universidad de La Sabana
%T Proposal to improve the competitiveness of Vidalia’s Business based on a  comprehensive business analysis
%~ Intellectum