%0 Thesis
%A Afanador Jiménez, Herman Daniel
%8 2016-04-15
%U http://hdl.handle.net/10818/23354
%X As novas mídias, as altas velocidades de conexão à Internet e o acesso a partir de
dispositivos eletrônicos como computadores portáteis, celulares e smartphones, hoje
possibilitam a qualquer pessoa escrever para um público em qualquer lugar do mundo. As
empresas de tecnologia agora permitem o surgimento de novos comunicadores, que
chamaremos ao longo deste trabalho com o nome de blogueiros.
%X New media formats, high Internet speed and access from electronic devices such as
laptops and smartphones make it possible to almost every person to write to people from
anywhere. That way, technology companies now allow the rise of new communicators,
that throughout this thesis dissertation we will call by the name of bloggers.
Considering the context of globalization and postmodernity, the objective of this research
is to analyze the consumption discourse and the biopolitical summons promoted by the
blogs of a community named Vivir Al Máximo, whose roots are in a travel blog that
opposes against exaggerated consumption. With the aim of reaching our objective, two
parts compose this dissertation: a theoretical and a methodological. About the theoretical
part, we approach the axes of communication - from a contextualization of the universe
of blogs and cyberculture -, consumption and discourse analysis. About methodology,
we analyzed the community Vivir Al Máximo discourses, considering in-depth interviews
with some of its members, looking to verify the logics on which the consumption
discourse proposed by them is built, from their conceptions around exaggerated and
moderate consumption, work, money and financial education. The results show us that,
according to the analyzed corpus, the notion of consumption proposed by the community
escapes from the exaggerated consumption and proposes a consumption in which what is
material is consumed by its usage value and not by its brand, as proposed by the
advertising industry. It seems that, under that conception, consumption stands against
consumerism, that privilege having, accumulating and spending: meanwhile, in spite of
exalting the experience and the immaterial, it takes elements that make possible that
exaggerated consumption within a society based in the free market to be sustainable: not
investing money in material things, but in experiences and non-material commodities.
%T Discursos sobre o consumo nos blogs da comunidade Vivir Al Máximo
%~ Intellectum