@masterThesis{10818/51365,
year = {2022},
month = {3},
url = {http://hdl.handle.net/10818/51365},
abstract = {Today, negotiation between different countries is crucial for the growth of the international market share of a company. However, many entrepreneurs face challenges that go beyond whether finance or legal business matters, and actually these are cultural challenges, which include behaviors, attitudes and cultural judgments that can be decisive when running a business abroad. A full understanding of the human factor is essential basically on personal development and cultural complexity. Culture can impact many dimensions between different countries doing business together, since: i.) good communication is not built, ii.) the way of relating with others and iii.) the way in which time and punctuality is managed.},
publisher = {Universidad de La Sabana},
title = {Uniqlo : Academic grounded report for a new market strategy},
author = {Duque Gutiérrez, Gustavo Enrique},
}