TY - GEN 
AU - De Sousa da Silva Tolentino R.
AU - Filho C.G.
AU - Falce J.L.L.
AU - Santos M.F.
PY - 2021
SN - 21775184
UR - http://hdl.handle.net/10818/60084
AB - Objective: The relevance of ethical consumer perceptions (PEC) about companies is a topic that has grown in relevance, at a time when unethical business practices are increasingly questioned in Brazil. In this sense, this research aims to study the...
LA - eng
PB - Revista Brasileira de Marketing
KW - Brand equity
KW - Consumer behavior
KW - Consumer berceived ethicality
KW - Consumer-Brand Relationships
TI - Brands and ethical behavior: Exploring the integration of consumer-brand relationships with consumer perceived ethicality
DO - 10.5585/remark.v20i1.14884
ER -