TY - GEN 
AU - Sotaquirá, Ricardo
AU - Montoya Torres, Jairo R.
AU - Ruiz Meza, José
PY - 2022
UR - http://hdl.handle.net/10818/58679
AB - Tourism is limited by the lack of policies and strategies in areas Tourism is constrained by the lack of policies and strategies in areas with tourism potential. Therefore, there is a need to increase awareness and tourist inflow through the creation...
AB - El turismo esta limitado por la falta de politicas y estrategias en areas El turismo esta limitado por la falta de politicas y estrategias en areas con potencial turistico. Por lo tanto, es necesario aumentar el conocimiento y la afluencia de turistas...
LA - eng
PB - Journal of Simulation
KW - Estrategia de marketing turistico
KW - Valor de marca
KW - Planificacion turistica
KW - Dinamica del sistema
KW - Tourism marketing strategy
KW - Brand equity
KW - Tourism planning
KW - System dynamics
TI - Effects of tourism planning and marketing strategies on destination brand equity: A system dynamics model
DO - 10.1080/17477778.2022.2102945
ER -