TY - GEN 
AU - Lee, Minwoo
AU - jeong, Seon
AU - Lee, Ally
AU - Jeong, Miyoung
AU - Ohe, Haemoon
PY - 2020
SN - 0278-4319
UR - http://hdl.handle.net/10818/52147
AB - Although virtual reality (VR) has received growing attention and been adopted as customer engagement and marketing tools in the hospitality and tourism industry, little research has been conducted in quality assessment of VR and its impact on...
AB - Aunque la realidad virtual (VR) ha recibido una atencion creciente y se ha adoptado como herramientas de marketing y participacion del cliente en la industria hotelera y turistica, se han realizado pocas investigaciones sobre la evaluacion de la...
LA - eng
PB - International Journal of Hospitality Management
KW - Virtual reality
KW - Success model
KW - Customer experience
KW - Behavioral intention
TI - Quality of virtual reality and its impacts on behavioral intention
DO - 10.1016/j.ijhm.2020.102595
ER -