TY - GEN AU - Atarama-Rojas, Tomás AU - Robledo-Dioses, Kelly AU - López-Hermida Russo, Alberto PY - 5 SN - 0122-8285 UR - http://hdl.handle.net/10818/50930 AB - Scholars from different fields of knowledge agree that storytelling has gai-ned particular relevance in the current context, as noted in Corporate Com-munication. The term “corporate storytelling” has already been coined to refer to the stories that... AB - Los academicos de diferentes campos del conocimiento estan de acuerdo en que el storytelling ha ganado especial relevancia en el contexto actual. Esto resulta evidente en la comunicacion corporativa, donde se ha instaurado ya el termino de... LA - spa PB - Direccion de Publicaciones KW - Comunicacion KW - Estrategias de comunicacion KW - Gestion de empresas KW - Investigacion interdisciplinaria KW - Narracion TI - Corporate Storytelling: A Critical Review of Research Approaches and Methods in Scholarly Literature from 2011 to 2020 DO - 10.5294/pacla.2022.25.2.2 ER -