TY - GEN 
AU - Preciado Hoyos, Ángela
PY - 2014
SN - 0121-5051
UR - http://hdl.handle.net/10818/43023
AB - Strategic communication, SC, contributes useful communications perspectives in contemporary organizations. Such perspectives include elements that analyze the environment and consider the interest groups according to their particular communication...
AB - La comunicacion estrategica (CE) aporta perspectivas utiles para gestionar programas de comunicacion en las organizaciones contemporaneas. Entre esas perspectivas se encuentran elementos para analizar el entorno y considerar a los grupos de interes de...
LA - spa
PB - Innovar
KW - Comunicacion estrategica
KW - Analisis del entorno
KW - Responsabilidad social
KW - Sector electrico colombiano
KW - Roles profesionales
TI - Analysis of the Environment as a Strategic Communications Function in Social Responsibility Programs of a Group of Companies in the Colombian Electricity Sector
DO - 110.15446/innovar.v25n55.47193
ER -