TY - GEN 
AU - Wan, Xiaoang
AU - Woods, Andy T.
AU - Salgado Montejo, Alejandro
AU - Spence, Charles
UR - http://hdl.handle.net/10818/36948
AB - Two experiments are reported in which people’s sensory, hedonic, and efficacy expectations associated with pharmaceutical pills of differing colour and shape were assessed. In Experiment 1, 101 participants from the USA viewed online photos of tablets...
LA - eng
PB - Food Quality and Preference
KW - Expectations
KW - Colour
KW - Pharmaceuticals
KW - Shape
KW - Crossmodal correspondences
TI - Assessing the expectations associated with pharmaceutical pill colour and shape
DO - 10.1016/j.foodqual.2015.06.009
ER -