TY - GEN 
AU - Velasco, Carlos
AU - Salgado Montejo, Alejandro
AU - Marmolejo Ramos, Fernando
AU - Spencea, Charles
PY - 2014
SN - 9503293
UR - http://hdl.handle.net/10818/36216
AB - Many studies have documented that people match a variety of tastes, aromas, and flavours crossmodally to other sensory features, such as abstract shapes, names, and speech sounds. These findings have had a significant impact on how the sensory...
LA - eng
PB - Food Quality and Preference
KW - Packaging
KW - Design
KW - Multisensory
KW - Crossmodal
TI - Predictive packaging design: Tasting shapes, typefaces, names, and sounds
DO - 10.1016/j.foodqual.2013.12.005
ER -