TY - null AU - Goyanes-Martínez, Manuel PY - 2016 SN - 0122-8285 UR - http://hdl.handle.net/10818/28077 UR - http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/6004/pdf UR - http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/6004/html AB - El presente articulo problematiza la estructura del relativamente reciente subcampo academico cientificamente denominado gestion de medios (media management). Concretamente, se articula en torno a la reflexion critica sobre lo que conceptualizo como... AB - This article questions the structure of the relatively recent academic subfield known scientifically as media management. In doing so, it takes a critical look at what the authors conceptualize as CADI (Spanish acronym), which stands for four... LA - spa PB - Universidad de La Sabana KW - Ciencias de la comunicacion KW - Gestion de medios KW - Media management KW - Trascendencia KW - Dominacion KW - Communication sciences KW - media management TI - Sobre gestion de medios: elogio a la trascendencia T2 - On Media Management: In Praise of Transcendence ER -