TY - GEN 
AU - Ocampo Villegas, María Cristina
PY - 2015
SN - 0121-5051
UR - http://hdl.handle.net/10818/27962
AB - Image and prestige of coffee institutions in Colombia have changed during the 87 years of the Quindio Coffee Growers Committee. In the last twenty years of the 20th century, a great number of coffee farmers recognized their committees and the...
AB - La imagen y el prestigio de la institucionalidad cafetera en Colombia han cambiado a lo largo de los ochenta y siete anos de existencia de la agremiacion. En los ultimos veinte anos del siglo XX, gran parte de los caficultores identificaron a los...
LA - spa
PB - Innovar
KW - persuasion
KW - Self-referencing
KW - strategic communication
KW - coffee organizations
KW - persuasion
KW - Autorreferencia
KW - Comunicacion estrategica
KW - Organizacion cafetera
TI - SELF-REFERENCING AS A COMMUNICATION STRATEGY OF THE QUINDIO COFFEE GROWERS COMMITTEE ORGANIZATION
DO - 110.15446/innovar.v25n58.52423.
ER -