TY - GEN 
AU - Montes-Guerra M.I
AU - Zapata-Cuervo N
AU - Jeong M.
PY - 2024
SN - 1215051
UR - http://hdl.handle.net/10818/61962
AB - This research identified the perceptions of U.S. travelers regarding Colombia as a potential tourism destination, including their perception of risk. The framework of destination image and travelers’ behavior, including perceived risk, cognitive and...
LA - eng
PB - Innovar
KW - Affective image
KW - Behavior intention
KW - Cognitive image
KW - Colombia
KW - Destination image
KW - perceived value
KW - U.S. travelers
TI - Colombia as a Future Tourism Destination from U.S. Travelers’ Perspective
DO - 10.15446/innovar.v34n93.98406
ER -