TY - GEN AU - Pérez-Morón J AU - Thoene U AU - García Alonso R. PY - 2024 SN - 15365433 UR - http://hdl.handle.net/10818/61930 AB - Purpose: This study aims to analyze the establishment of sustainable microfranchises by women victims of the conflict (WVC) entrepreneurs who suffered the consequences and impacts of the longest-running internal conflict in the Americas. Additionally,... LA - eng PB - Management Research KW - Base of the pyramid KW - Colombia KW - Entrepreneurship for peace KW - Latin America KW - Microfranchise KW - Sustainable entrepreneurship KW - Women entrepreneurship TI - Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia DO - 10.1108/MRJIAM-04-2023-1407 ER -