TY - GEN 
AU - Delgadillo P.A.A.
PY - 2024
UR - http://hdl.handle.net/10818/59779
AB - The research addresses the relationship between discourse and graphic design in the commercial scenario. The storefront signs as pieces of graphic design displayed on the facades of the businesses are analyzed to demonstrate their persuasive language...
LA - eng
PB - Grafica
KW - Corporate visual identity
KW - Rhetoric
KW - Storefront sign
KW - Visual discourse
KW - Zona Rosa of Bogota
TI - The visual discourse of the storefront signs of the Zona Rosa of Bogota
DO - 10.5565/rev/grafica.260
ER -