TY - GEN 
AU - Prieto Sandoval, Vanessa
AU - Torres Guevara, Luz Elba
AU - García Díaz, César
PY - 2022
SN - 0959-6526
UR - http://hdl.handle.net/10818/55621
AB - As a society, we are aiming to achieve the Sustainable Development Goals (SDGs) by 2030, and one of the most important challenges is fostering responsible production and consumption. Green marketing campaigns and instruction in university curricula...
LA - eng
PB - Journal of Cleaner Production
KW - Green marketing innovation
KW - Young consumer behavior
KW - Circular economy
KW - Sustainable development
TI - Green marketing innovation: opportunities from an environmental education analysis in young consumers
DO - 10.1016/j.jclepro.2022.132509
ER -