TY - THES AU - Quirós González, Daniela PY - 2022 UR - http://hdl.handle.net/10818/51687 AB - Customer centric business create needs, opportunities, and resources for customers as individuals. In companies there are many factors that take place to make everything work; customers are the most important factor of these chain of processes. That... LA - eng PB - Universidad de La Sabana TI - Customer Centricity : Literature Review ER -