TY - GEN 
AU - Preciado Hoyos, Ángela
PY - 2020
SN - 1356-3289
UR - http://hdl.handle.net/10818/48501
AB - Purpose
The purpose of this study is to determine the perception of communication and PR agency directors in Colombia regarding strategic communication and its relationship with consultancy when involved with three types of activities: bringing the...
AB - Proposito
El proposito de este estudio es determinar la percepcion de los directores de agencias de comunicacion y relaciones publicas en Colombia sobre la comunicacion estrategica y su relacion con la consultoria cuando se involucran en tres tipos de...
LA - eng
PB - Comunicaciones corporativas: una revista internacional
KW - Communication consultancy
KW - Strategic communication
KW - Communication agencies
KW - Public relations
PR agencies
TI - Strategic communication practices by consultants in Colombia
by consultants in Colombia
DO - 10.1108/CCIJ-06-2019-0066
ER -