TY - GEN AU - García-Perdomo, Víctor PY - 2021 SN - 1077-6990 UR - http://hdl.handle.net/10818/48440 AB - This research takes a socio-technical approach and uses participant observation and in-depth interviews to explain how two major TV news organizations from Colombia utilize social media to distribute video and engage TV audiences in online... AB - Esta investigacion adopta un enfoque sociotecnico y utiliza la observacion participante y entrevistas en profundidad para explicar como dos importantes organizaciones de noticias de television de Colombia utilizan las redes sociales para distribuir... LA - eng PB - Journalism & Mass Communication Quarterly KW - Engagement KW - Digital journalism KW - Social media KW - Television KW - Online video KW - Periodismo digital KW - Redes sociales KW - Television KW - Video online KW - Distribucion KW - Tecnologia digital KW - Etnografia TI - How Social Media Influence TV Newsrooms Online Engagement and Video Distribution DO - 10.1177/10776990211027864 ER -